To those poor demented fools who purposely come to this site, sorry.
I have been majorly distracted by the new web site project. It is devouring all available hours (read 24/7) and sucking all the juices from within. Apparently that can be pleasant but my memory doesn’t go back that far.
This is meant in the kindest , most positive and supportive way possible- neither the client nor I have any idea what we are doing.
I doubt many (if any) of you are old enough to remember marketing in the good ol’days. I remember many wet, miserable, teenage weekends putting A4 size flyers in letterboxes. Junk mail, the original SPAM mail. The “Weekly Specials” from every supermarket, speed-shop, and assorted variety stores. All while my friends were attending local football games. My hands at the end of the afternoon were black with newsprint.
and then you had the ‘glossies’. The multi-page, glossy magazine style sales brochure. Car yards had, and still do have, the best. Really! I used to take them home and gaze lustily at the images of shiny new cars. Yes I was a sad case. (WAS?)
and so what Tony?? You may well ask.
Today, the paper flyer has been replaced by Facebook! Really. In yer face, delivered direct to your letter box. No effort required. YES!! I hate it.
and the web site? That’s your modern glossy brochure. But like the car brochure, you have to purposely go to the car yard and collect it. It requires effort and purpose. But if it doesn’t jump out of your phone and bite your nose, no one can be bothered putting in the energy required to find it.
Hence my quandary. How much effort should be expended creating the “PERFECT” site. The perfect site that almost no one will see. My lovely client spends hours on her phone creating works of art for her Facebook posts and events. Yeah, they contain links to the web site, but eh? Who goes there?
The pedantic perfectionist hell.
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